This Anti-Obesity Day, We Explore A Few Diet Tips Which Will Keep The Bulge Away

With sedentary lifestyles and unhealthy food habits, obesity is becoming an increasingly large problem in urban areas. In India, several studies have shown that obesity is an immense problem; the prevalence of obesity amongst adolescents has grown from 16% to 29% over the last five years and India has been named third most obese country in the world.


It’s for this reason that several organizations have begum initiatives to raise awareness about Obesity. Today, for instance is anti-obesity day which traces its roots back to 2001 when VLCC, a wellness brand began an anti-obesity initiative. Today, anti-obesity day receives coverage across Indian media.


Since one of the main causes of obesity is an improper diet – along with a lack of physical activity and genetic factors – we thought we’d share some information about how to prevent the onset of obesity through a diet as well as how to prevent putting on more weight if you are obese.



One of the most commonly agreed upon weight-loss diet strategies is to cut out sugary drinks, sweets and other foods with processed sugars. According to the World Health Organization, “The calories provided by sugar-sweetened beverages have little nutritional value and may not provide the same feeling of fullness that solid food provides. As a result, total energy intake may increase which can lead to unhealthy weight gain.”


Sugary drinks include soft drinks and artificial fruit juices as well as fruit juice concentrates. Additionally, steer clear of sweets and sugar laden desserts like cakes and sweet pies.



While low fat diets may typically be considered a better way to say goodbye to extra fat, much research suggests the benefits of a low card diet instead. This is based on the logic that when digested, carbohydrates produce glucose which are used as energy. If one cuts down on the amount of carbohydrates they eat, the body will start getting the glucose its needs from stored fat.


A low carb diet plan includes cutting out wheat products, highly processed foods, low fat products, some tubers and starch based foods like bread, pasta, rice, potatoes, French fries, potato chips and muesli. Instead, fill up on meats, eggs, vegetables, full fat dairy, nuts and berries.



To replace the carbohydrates, you’re cutting out, fill up on meats and dairy instead. However, try to avoid red meat and processed meats in favour of poultry, as high levels of red meat has been found to be detrimental to heart health. Additionally, poultry and lean meats have been found to be better when it comes to weight control as compared to red meats.



You’ve probably heard this before; eat five meals a day instead of three. However, have smaller portions for each meal. The logic is that the smaller the meal, the fast your metabolism will be. With a faster metabolism, your food will be converted into energy rather than being stored as fat.


By making these simple changes to your diet and exercise (even if it’s just walking for twenty minutes each day), you can cut down on the risk of Obesity or begin to battle it if you’re already obese.


Beauty & Beyond

Beauty for Vandana Luthra, founder and vice chairperson VLCC is not about glowing skin and shiny hair, beauty to her comes from the confidence and the integrity with which a woman carries herself. In Chandigarh to talk about the growth plans of the company, and the anti-obesity drive that the company is running, Vandana doesn’t like to call the company all about Beauty and Wellness, she sees something far more in this-

Beauty, it’s education and skilling domain.

I firmly believe that VLCC’s Vocational Education business vertical is critical in ensuring that the growth of not just VLCC but also the wellness services industry as a whole in India is not stymied by the lack of trained and skilled manpower. Over 10,000 students passed out of the VLCC Institutes’ campuses across 49 cities, in 2015. In fact, as of July 31, 2015, we operated 65 VLCC Institutes, comprising 64 institutes across India and one in Nepal.


We are actively involved with providing training in the beauty and wellness domain as part of the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) initiative which was formally launched by Prime Minister Narendra Modi on July 15, 2015.

The obesity battle

The idea of an anti-obesity originated way back in 2001 as it became an increasing cause of numerous health hazards, in India.  We have been raising the alarm against obesity through public service campaigns. We finally launched our first such initiative, called the Anti-Obesity Day, which we have been observing on November 26 every year.

Globally, Indian men rank fifth and women rank third in the overall obesity index. The reasons of Obesity globally remain the same which is lack of physical activity and lesser intake of nutritious food. The same holds true for residents of Punjab as it is making them more prone to non-communicable diseases (NCD) like obesity, hypertension, diabetes, etc., revealed a survey conducted by the PGIMER. 41.4 per cent of Punjab’s people are overweight.

Up next

I believe that the increasing awareness about health and well-being, the rising cost of curative healthcare which is prompting people to increasingly look at preventive healthcare as an option, and a growing middle class population nationwide with both the conviction and the resources to spend on beauty and wellness treatments are factors that are contributing to the development of a vibrant beauty and wellness sector in India.

Skilling Beauty To Be A Bread Winner

The beauty and wellness industry is witnessing a boom globally. The wellness industry in India touched Rs 1,00,000 crore (Rs 1 trillion) in 2015, growing at a compounded annual rate of 18 per cent from about Rs 70,000 crore in 2012. It has a likely shortage of 600,000 skilled personnel.

The biggest challenge for this sector is skilled manpower. The beauty and wellness sector in India is largely unorganized and fragmented, with inadequate attention paid to quality and processes. The KPMG’s Human Resource and Skill Requirement report for the National Skill Development Corporation (NSDC) states that the workforce requirement in this sector was likely to triple from 4.21 million in 2013 to 7.39 million in 2017 and to 14.27 million by 2022.

Measures to tackle such challenges have proved futile in the past. Recognizing this reality, a not-for-profit organization, the Beauty & Wellness Sector Skill Council (B&W SSC) has been promoted by the CII, with financial support from the NSDC. The council acts as a fulcrum for skill development in the beauty and wellness sector.


The council has embarked upon a Master Trainer Training programmer in which ten experts will train the faculty of the partners affiliated with B&W SSC. Skill development through such training programmers will improve the quality of service in this domain by ensuring consistency of standards, besides creating jobs. We also aim to aggressively partner with private enterprise and PSUs on CSR projects aimed at providing livelihood through skill- based train ing. By 2023, the B&W SSC aims to accredit 390 training organizations, train 2,200 trainers, and certify a workforce of almost 1.67 million.

The initiative will ensure excellence in vocational proficiency, backed by holistic skill development in the B&W sector and help reduce the skill deficit in it. Holders of B&WSSC certificates have an edge in the industry. As the chairperson of the B&W SSC and the founder and vice-chairperson of VLCC, I’m happy to share that I can already foresee the shaping of a ‘New India’ with an effective and efficient eco-system for skills for the Beauty and Wellness industry. For instance, VLCC Institutes are in their 15th year and we find employment opportunities for students. Our network of over 75 VLCC Institutes across India and South Asia provide skilled manpower to the wellness industry at large. Students are absorbed across industry depending on the job role, students emerging from top-tier skilling institutions get attractive salary packages. All of this is backed by the huge transformational scheme, the Pradhan Mantri Kaushal Vikas Yojana (PMKVY), which aims to make India the ‘Skills Capital’ of the world by 2022. This puts focus on skill development in this domain, which empowers women, strengthens the Beti Bachao Beti Padhao initiative and promotes financial inclusion through government schemes like the Pradhan Mantri Mudra Yojana.

We can clearly see that vocational training in this sector has lured the youth, women and men to these training programmers, so they may get an attractive job and/or run their own businesses. Today, the need of the hour requires that all organized players in this industry come together on a national platform to engage, enroll and employ.

Why Exercise Alone is not the Solution to Weight Loss

John Wanjohi weighed 80.3 Kg and had been diabetes medication for over 7 years.  It has taken a toll over his thoughts, health and financial life. Wanjohi had been a gym fanatic for over 20 years but had no idea that the management of his weight and diet was the solution to his diabetic condition.

Eventually, he decided to improve the quality of his life by enrolling for a weight loss and spot reduction program at VLCC Wellness Centre. That was in April 2015. This was to manage his weight loss, diabetes and ultimately transform his UN-managed diet.

He began his journey by doing a complete body composition analysis that gave detailed results that included among others; his body weight, body fats and his metabolism.


His weight started dropping day after day. In 10 weeks, he had lost 10 kilograms! He dropped the flabby fat on his neck, chest and waist.  He began to feel more confident and energized from the daily meal plans. He was able to stop the medication and his blood sugar went back to normal after the lifestyle modification at VLCC.

The Scientific weight loss program included appliance sessions for improved blood circulation and nerve stimulation, diet modification customized to his metabolic rate and personalized work out sessions. His nutritionist, Diana Baru explained at length and in detail, the consequences of high blood sugar, high blood pressure, high cholesterol and the importance of healthy eating choices and regular exercise.

Through the Program Wanjohi feels a completely new and transformed person and he recommends anyone who has weight/lifestyle condition to join VLCC which has an awesome team dedicated in guiding clients on how to transform their lives.