VLCC, a pioneer in the beauty and wellness industry, has announced the rollout of its multi-city ‘Get Well Soon’ program, designed with the objective of providing a healthy life to its varied customers. This program offers specially designed Therapeutic Lifestyle Management Services to tackle lifestyle triggered disorders like Diabetes, Hypothyroidism, PCOS, Cardio Vascular Disease, and Hypertension, which are all becoming increasingly common across age groups. VLCC announced the roll-out of customized packages for each of these diseases and is conducting multi-channel promotions to create awareness buzz and connect with more customers.
Lifestyle disorders are becoming increasingly widespread despite increased health awareness across cities, genders and age groups. Comfort and convenience-seeking sedentary lifestyles, demanding jobs, stressful commutes, and travel, unhealthy eating and sleeping habits have taken a toll on the lives of most city and big-town dwellers. These diseases lead to a slack in productivity and well-being of the affected individual and teams. VLCC’s ‘Get Well Soon’ program and related awareness campaign is a proactive counter-measure to tackle this scenario, as well as help individuals, address the problem of obesity that could be the root cause of most such diseases.
Sharing details about the launch, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCC said, “The ever-increasing incidence of lifestyle diseases such as diabetes, cardiovascular diseases, hypertension, hormonal, behavioral problems, and obesity are now visible, affecting a majority of people in their early years. Through this program and awareness campaign, VLCC intends to send out a message that lifestyle disorders are entirely preventable and often, even reversible. VLCC will offer a suite of comprehensive therapeutic programs, each specifically designed for a set of related medical conditions to not only improve but also reverse the adverse lifestyle impact on your health. We are confident that elements such as diet, exercise, rest, and relaxation, when combined as a therapy can work wonders in transforming lives for individuals.”
Over the course of its existence over the past three decades, VLCC through its innovative products, services, and campaigns has ensured a healthy contribution to the general well-being of the people. The ‘Get Well Soon’ program will help all individuals enjoy a full, healthy and active life.
Jasmine. Mogra. Rose. No, I am not checking my memory for names of flowers but these were the aromas I smelt when I walked into the VLCC Day Spa and Salon, Vasant Vihar for their special VLCC Style Statement event. The eyes were met with a bunch of girls getting a funky nail art session which was really tempting. One could just google a nail art picture and voila! These experts can reproduce it on your nail. It was a treat to meet the cheerful hostesses like the centre manager and marketing head Sushmita Verma, so I was pretty sure that I was in for a soothing, relaxing and knowledgeable two hour. The centre was spread across 2 floors in the posh Basant Lok complex of Vasant Vihar, New Delhi. It has all the modern facilities for a spa and salon like make-up, nail art, laser treatments, body treatments etc. You name it, they have it right at your command. One might think it is a very girly thing, but interestingly 30% of their customers are men, who are equally concerned about their body too.
VLCC was started by one of India’s first women entrepreneurs; Vandana Luthra who is now a renowned figure in the beauty and wellness industry. VLCC which is spread across 127 locations, is traditionally known for their weight loss treatments, but now is a famous brand in the beauty and wellness sector. A little-known fact that, the famous Kim Kardashian’s vampire facial treatment, wherein your protein-rich blood plasma is used to even out the skin tone and ageing signs were, in fact, introduced first in India by VLCC. Now they have expanded their services to complement every aspect of your body like preventive anti-ageing treatments, Laser treatments, Spa treatments, Hair and make-up…. the list is long. Not to mention their standards in hygiene and safety are comparable to any top-class salon-spa in India. No salon or spa can ever be successful without the staff, and VLCC is proof of that because their staff is very courteous and professional.
Apart from these wonderful sights and smells, we even got to learn some new and latest techniques to enhance the way you look and feel. One of the biggest concerns which any person, men and women alike have is that how can one prevent ageing and wrinkles? While the natural process of ageing would occur no matter what but all we can do is to delay it as much as possible. So, here at VLCC they help reduce the ageing signs through a thorough skin test to check your skin type and suggest a variety of treatments like chemical peels, Thermage, products diet and even lifestyle changes to help you achieve your goal. For those of us who are worried about the sagging under-eye and puffiness, the Derma heal eye mask treatment is highly recommended, so much so that one 30-minute session would help reduce the signs of ageing around the eyes.
With so much of pollution and stress plaguing us, it takes a toll on our skin in the form of pigmentation, darkening and dullness. They have a variety of treatments like the Extra Lightening Glutathione, where the glutathione serum is added to your skin using Derma rollers to lighten your skin tone up to two shades in just one sitting. They are even bringing in the famous Q switch laser treatment for pigmentation and scar removal in India.
Still not satisfied? Then their ultimate Thermage radiofrequency treatment reduces the appearance of those lines or acne marks on our faces, troublesome cellulite or bulges on our bodies and uplifts the eyes almost instantaneously. There is something for keeping those tresses pretty too; the Met beta treatment which is a two-hour treatment helps arresting hair fall, dandruff and scalp sebum. VLCC takes pride in being the only salon to be providing this treatment in the country.
I have always admired celebrities for their looks and the way they carry themselves. At times, I used to wonder what they do to maintain themselves. The answer to this question and many others were given by VLCC. VLCC is a name known to all is mostly associated with slimming services. Not many people know that they are a pioneer in beauty and salon services as well. The Vampire facial which all celebrities swear was brought in India by VLCC. You ask me from where I get all this info?
Recently, we visited the plush beauty center of the brand at Vasant Vihar for an experiential. During our experiential, we were briefed about the brand, its belief, and plethora of services they had to offer. We had super fun pampering time with pedicure and foot massage. The brand also enlightened us about the derma based treatment which is popular among women. Women these days are more conscious about skin and product which they are using to make it better.
VLCC is also expertise in PRP which is platelet-rich plasma where your blood sample is taken and applied to your face with derma rollers. This helps in cell growth which results in youthful appearance of your skin. If you are the one who wants celebrity like skin then now you know where you need the go. It was an amazing experiential with lots of chit chat and skin care education. Feeling excited? I have a discount coupon code for you. So, enjoy the services at VLCC and stay beautiful.
Who does not like a good pampering session! Talk about facials, mani’s and paddi’s and I am always up for it! Recently VLCC invited a few bloggers for a beauty talk over tea where we got answers to our skincare problems but also got to try out few of VLCC’s services.
I like it when a brand takes it as its duty to not only provide customers with the best of services but also explain the process in detail. VLCC experts with their expertise go into the detail of the skincare issue before suggesting any kind of Beauty Treatment. While I was there discussing all these interesting into beauty techniques, I got to know that they offer some most advanced treatments like Vampire Facelift, Derma Heal Eye Treatment and Visionergy along with all salon services. As I had just landed back from GOA, all I wanted was a pedicure and foot massage, and that is exactly what I went for! Extremely clean equipment’s and good quality products used for my pedicure and massage oils that smelled like heaven made my stress vanish in seconds.
I am a sucker for massages and after all these spa sessions, I can safely say that I can differentiate between an ok and a good massage.
Foot massage at VLCC was the masseuse knew all the pressure points well, wish the massage went on forever! While I am extremely satisfied with pedicure and foot massage, now I have my eyes set on the famous Vampire Facial. It’s good to see how people at VLCC are so passionate, informed and always ready to serve customers! If you haven’t already, do try Salon services and beauty treatments at VLCC!
Good news for all those style enthusiasts. Nagpur will be witnessing one of its kind bloggers event on hair, skin and Beauty. The event will be hosted by VLCC at its Nagpur centre on May 5 from 12 to 2 pm. Top bloggers from the community will be participating in the event and get to know the finer nuances and latest updates in the segment.
The event is designed to provide consumers with information on the latest trends in beauty and wellness. The event has been a pleasant success and helped girls in 9 different cities with enchanting beauty celebrities like Ena Saha and Mahathalli graced this event. So be sure you reach on time because no one would want to miss taking a class of how to pamper yourself with all the hair, skin and beauty tips.
Meanwhile, join us at the VLCC wellness centre to get the scoop on the newest trends, insider tips and tricks, skin and hair care consultations, free services and exclusive gifts. VLCC is committed to providing all girls with an event that allows them to learn more about their natural hair and beauty. Many girls abandon the notion of a proper skincare routine because they do not know where to start from, here comes the way! Attendees of this event, can expect to see and style demonstrations in Hair, skin, nails and body care.
There’s a saying “One should be beautiful from the inside, not necessarily from the outside” WE SAY WHY NOT BOTH!!! Hope to see you all indulging in self-care 5th May.
Delhi-based VanityCube was founded in 2014, by Renu Bisht and Pragya Upadhyay in 2014. The startup operates as a B2B & B2C on demand Beauty Services platform. While the B2C model caters only to women and provides basic services like facial, waxing, makeup, hair whereas the B2B model includes tying up with the corporates.
On the other hand, VLCC was founded by Vandana Luthra as a beauty and slimming services centre in 1989. As per an official statement, the company has over 4,000 employees, including professionals such as doctors, nutritionists, physiotherapists, and cosmetologists.
The VLCC Health Care Limited was incorporated in 1996. It has a presence in over 300 locations across 121 cities and 16 countries with direct company-managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, and Kuwait as per company’s LinkedIn page.
As per the ET report, VanityCube claims to have served over 50,000 customers in Delhi and Mumbai. Also, it pegs the entire acquisition, integration, and category development cost for the company to be around $15.5 Mn (INR 100 Cr).
An email sent to VLCC spokesperson did not elicit a response at the time of publication.
As per a source close to the development, “VLCC will be able to rapidly scale-up these services. There is currently no clear market leader in the on-demand beauty services space. The plan is to expand the reach of these services to 10 cities in the next 18 months.”
As per a recent report by Deloitte and Confederation of Indian Industry, ‘Increasing awareness and growing aspirations of consumers to look good has opened up the Beauty and Wellness market. Currently, it is estimated at $6.5 Bn with a focus of moving the sector towards a more organised space. This sector is expected to grow at a CAGR of 24% in the next 10 years posing huge growth opportunities for FMCG and other companies.’
Amazon India also forayed into on demand beauty segment in December 2016. At that time, it was reported that Amazon offered a slew of services, including pedicure, manicure, waxing, and threading across 15 localities in Bengaluru. From standalone players like Vyomo (now rebranded as Naturals@Home after raising $15Mn from salon chain Naturals in April 2016), MyGlamm, Zapluk (now merged with Pamperazi), Belita (now acquired by Enrich Salons), Stayglad, and Stylofie to home services players like UrbanClap, Housejoy, Zimmber, are close to 30 startups in the on-demand beauty sector.