VLCC rolls out ‘Get Well Soon’ to facilitate healthy living

VLCC, a pioneer in the beauty and wellness industry, has announced the rollout of its multi-city ‘Get Well Soon’ program, designed with the objective of providing a healthy life to its varied customers. This program offers specially designed Therapeutic Lifestyle Management Services to tackle lifestyle triggered disorders like Diabetes, Hypothyroidism, PCOS, Cardio Vascular Disease, and Hypertension, which are all becoming increasingly common across age groups. VLCC announced the roll-out of customized packages for each of these diseases and is conducting multi-channel promotions to create awareness buzz and connect with more customers.

vlcc get well soon

Lifestyle disorders are becoming increasingly widespread despite increased health awareness across cities, genders and age groups. Comfort and convenience-seeking sedentary lifestyles, demanding jobs, stressful commutes, and travel, unhealthy eating and sleeping habits have taken a toll on the lives of most city and big-town dwellers. These diseases lead to a slack in productivity and well-being of the affected individual and teams. VLCC’s ‘Get Well Soon’ program and related awareness campaign is a proactive counter-measure to tackle this scenario, as well as help individuals, address the problem of obesity that could be the root cause of most such diseases.

Sharing details about the launch, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCC said, “The ever-increasing incidence of lifestyle diseases such as diabetes, cardiovascular diseases, hypertension, hormonal, behavioral problems, and obesity are now visible, affecting a majority of people in their early years. Through this program and awareness campaign, VLCC intends to send out a message that lifestyle disorders are entirely preventable and often, even reversible. VLCC will offer a suite of comprehensive therapeutic programs, each specifically designed for a set of related medical conditions to not only improve but also reverse the adverse lifestyle impact on your health. We are confident that elements such as diet, exercise, rest, and relaxation, when combined as a therapy can work wonders in transforming lives for individuals.”

Over the course of its existence over the past three decades, VLCC through its innovative products, services, and campaigns has ensured a healthy contribution to the general well-being of the people. The ‘Get Well Soon’ program will help all individuals enjoy a full, healthy and active life.

Don’t be afraid of looking good. Be afraid of Not!

I have always admired celebrities for their looks and the way they carry themselves. At times, I used to wonder what they do to maintain themselves. The answer to this question and many others were given by VLCC. VLCC is a name known to all is mostly associated with slimming services. Not many people know that they are a pioneer in beauty and salon services as well. The Vampire facial which all celebrities swear was brought in India by VLCC. You ask me from where I get all this info?

 

Recently, we visited the plush beauty center of the brand at Vasant Vihar for an experiential. During our experiential, we were briefed about the brand, its belief, and plethora of services they had to offer. We had super fun pampering time with pedicure and foot massage. The brand also enlightened us about the derma based treatment which is popular among women. Women these days are more conscious about skin and product which they are using to make it better.

Don_t be afraid of looking good. Be afraid of Not!

VLCC is also expertise in PRP which is platelet-rich plasma where your blood sample is taken and applied to your face with derma rollers. This helps in cell growth which results in youthful appearance of your skin. If you are the one who wants celebrity like skin then now you know where you need the go. It was an amazing experiential with lots of chit chat and skin care education. Feeling excited? I have a discount coupon code for you. So, enjoy the services at VLCC and stay beautiful.

Pampering Session at VLCC

Who does not like a good pampering session! Talk about facials, mani’s and paddi’s and I am always up for it! Recently VLCC invited a few bloggers for a beauty talk over tea where we got answers to our skincare problems but also got to try out few of VLCC’s services.

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I like it when a brand takes it as its duty to not only provide customers with the best of services but also explain the process in detail. VLCC experts with their expertise go into the detail of the skincare issue before suggesting any kind of Beauty Treatment. While I was there discussing all these interesting into beauty techniques, I got to know that they offer some most advanced treatments like Vampire Facelift, Derma Heal Eye Treatment and Visionergy along with all salon services. As I had just landed back from GOA, all I wanted was a pedicure and foot massage, and that is exactly what I went for! Extremely clean equipment’s and good quality products used for my pedicure and massage oils that smelled like heaven made my stress vanish in seconds.

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I am a sucker for massages and after all these spa sessions, I can safely say that I can differentiate between an ok and a good massage.

Foot massage at VLCC was the masseuse knew all the pressure points well, wish the massage went on forever! While I am extremely satisfied with pedicure and foot massage, now I have my eyes set on the famous Vampire Facial. It’s good to see how people at VLCC are so passionate, informed and always ready to serve customers! If you haven’t already, do try Salon services and beauty treatments at VLCC!

Read More: http://www.beingbeautifulandpretty.com/2017/04/vlcc-delhi.html

VLCC Style Statements Event to unlock fresh take on hair, skin & beauty care tomorrow

Good news for all those style enthusiasts. Nagpur will be witnessing one of its kind bloggers event on hair, skin and Beauty. The event will be hosted by VLCC at its Nagpur centre on May 5 from 12 to 2 pm. Top bloggers from the community will be participating in the event and get to know the finer nuances and latest updates in the segment.

skin specialist

The event is designed to provide consumers with information on the latest trends in beauty and wellness. The event has been a pleasant success and helped girls in 9 different cities with enchanting beauty celebrities like Ena Saha and Mahathalli graced this event. So be sure you reach on time because no one would want to miss taking a class of how to pamper yourself with all the hair, skin and beauty tips.

 

makeup salon

Meanwhile, join us at the VLCC wellness centre to get the scoop on the newest trends, insider tips and tricks, skin and hair care consultations, free services and exclusive gifts. VLCC is committed to providing all girls with an event that allows them to learn more about their natural hair and beauty. Many girls abandon the notion of a proper skincare routine because they do not know where to start from, here comes the way! Attendees of this event, can expect to see and style demonstrations in Hair, skin, nails and body care.

 

There’s a saying “One should be beautiful from the inside, not necessarily from the outside” WE SAY WHY NOT BOTH!!! Hope to see you all indulging in self-care 5th May.

VLCC Acquires Vanity Cube To Strengthen Foothold In On Demand Beauty Segment

Delhi-based VanityCube was founded in 2014, by Renu Bisht and Pragya Upadhyay in 2014. The startup operates as a B2B & B2C on demand Beauty Services platform. While the B2C model caters only to women and provides basic services like facial, waxing, makeup, hair whereas the B2B model includes tying up with the corporates.

 

On the other hand, VLCC was founded by Vandana Luthra as a beauty and slimming services centre in 1989. As per an official statement, the company has over 4,000 employees, including professionals such as doctors, nutritionists, physiotherapists, and cosmetologists.

bridal makeup price list

The VLCC Health Care Limited was incorporated in 1996. It has a presence in over 300 locations across 121 cities and 16 countries with direct company-managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, and Kuwait as per company’s LinkedIn page.

 

As per the ET report, VanityCube claims to have served over 50,000 customers in Delhi and Mumbai. Also, it pegs the entire acquisition, integration, and category development cost for the company to be around $15.5 Mn (INR 100 Cr).

 

An email sent to VLCC spokesperson did not elicit a response at the time of publication.

As per a source close to the development, “VLCC will be able to rapidly scale-up these services. There is currently no clear market leader in the on-demand beauty services space. The plan is to expand the reach of these services to 10 cities in the next 18 months.”

 

As per a recent report by Deloitte and Confederation of Indian Industry, ‘Increasing awareness and growing aspirations of consumers to look good has opened up the Beauty and Wellness market. Currently, it is estimated at $6.5 Bn with a focus of moving the sector towards a more organised space. This sector is expected to grow at a CAGR of 24% in the next 10 years posing huge growth opportunities for FMCG and other companies.’

 

Amazon India also forayed into on demand beauty segment in December 2016. At that time, it was reported that Amazon offered a slew of services, including pedicure, manicure, waxing, and threading across 15 localities in Bengaluru. From standalone players like Vyomo (now rebranded as Naturals@Home after raising $15Mn from salon chain Naturals in April 2016), MyGlamm, Zapluk (now merged with Pamperazi), Belita (now acquired by Enrich Salons), Stayglad, and Stylofie to home services players like UrbanClap, Housejoy, Zimmber, are close to 30 startups in the on-demand beauty sector.

This Lady Was Once an Actress and Now Is a Successful Businesswoman; Shares Her Secrets

Q You started off as an actress, but soon after your marriage with businessman Raj Kundra, we saw you venturing out in a lot of businesses. What caused the sudden shift of interest as today more than movies we see you delving into commerce?

Woh kehte hai na ‘sangat ka asar Hai’ (laughs). Well frankly it was Raj who opened my eyes and so I have to give him full credit for what I am today. He saw me endorse a lot of other brands and made me understand that instead of promoting other brands, why not come up with my own brands! This is when I thought about coming up with something of my own. So, for my first project I took to exploring my ‘love’, which for fitness and that is how I launched the yoga DVD (in 2008). After getting some confidence I delved into wellness and launched IOS is Spa from here on there was no looking back and I enjoyed the journey as a businesswoman.

If we talk about something more recent, I launched my own channel online (The Shilpa Shetty.com). In this day and age, I feel people have no time to buy DVDs or watch TV. The audience needs everything at a click of a button and on the phones, which is why I took to exploring the digital medium. Here, I have gone beyond yoga and I am concentrating on health as a whole.

Q How are women when it comes to numbers and finance?

Terrible! (Laughs) I don’t know about others, but I am really bad at it. My dad (Surendra Shetty) used to handle all the finances for me. After his death, it’s all suddenly thrust upon me. I am taking time to learn as I realized that I have to become a little more street smart and have to learn to do things on my own.

Q You have been an inspiration to many, name the women entrepreneurs who inspire you?

Vandana Luthra (founder of VLCC Health Club), I feel she’s a torch bearer. Kiran Shaw (chairman and managing director of Biocon Limited) she is brilliant. Even Shahnaz Husain (CEO of Shahnaz Herbals Inc.) I feel Shahnaz has really made an empire for herself and that too way before ‘women’ could even think of doing something as big as what she ventured into. Basically, I like women who are trend setters and do things before time.

Q Do you think actresses of the current generation are sharper and bolder as compared to the earlier generations? From exploring various ventures, to turning producers and even making a mark in Hollywood, they are going all out!

I think it’s a welcome change. Heroines today are no longer relegated to doing just song and dance in movies. Cinema is really coming of age. And it’s wonderful to see women now commanding as much as their male counterparts if not more than them at times (in terms of fees).

Q Times have changed in Bollywood for women, yet actresses are facing issues like the ‘gender pay gap’. You have been a film producer; how can the problem be curbed?

I made some mistakes in my life and film production was one of them (laughs). Frankly speaking, you can’t only look at one side and forget all the good stuff that is happening. It’s not about being man or a woman, but about making the right choices. Look at me, I must say, today I am making more money than what I made in my entire life. Look at Anushka (Sharma) or Deepika (Padukone), they are making much more money than all of us (actresses of her generation) put together in our times and it is because of the choices that they are making. Even Priyanka (Chopra) for that matter, I am sure she’s making much more than her male counterparts. But in the end, I feel that money and success is just subjective, it is all about the ‘happiness’ that you get from what you do.

Pioneer in Promoting Beauty and Health

It was in Germany that the seeds were sown for my future business. I was accompanying my father on his official trip to Germany where I met his friends – a husband-wife duo running a health centre in that country. Theirs was a great combination, with one being a nutritionist and the other a cosmetologist. They had a great influence on my decision to enter into the business of beauty and wellness. From the start, I was clear in my mind that whatever venture I get into should benefit society and be accessible to all segments. VLCC is a manifestation of that dream.  The reason why I started VLCC was to make health and beauty accessible to all. So, my transformation centre is open to everyone who needs any slimming, skin and hair related solution. That’s the reason why most of our centres are located just off the high street, close to residential communities or in community centres within residential colonies.

 

VLCC had very humble beginnings- starting from a garage. This itself is a fascinating narrative. Along with this, what other challenges did you face? 

I started VLCC with a simple dream. I wanted to create an environment where people felt supported and nurtured, where they would be encouraged to achieve their full potential. I envisioned a place that inspired people to be the best versions of themselves, for themselves.

Being an entrepreneur, that too in the late-eighties, was an uphill journey for me. Not only was the beauty and wellness services industry in its infancy, people were unwilling to take my work seriously as I was a woman. While people were familiar with the ubiquitous ‘beauty parlour’, the idea of a holistic wellness solutions provider which combined scientific weight management programmes with advanced skin and hair treatments was new. Being in what was largely an unorganised mom-and-pop shop kind of sector, I struggled to raise capital – private equity was a relatively alien concept, and banks were wary of something that was hardly deemed as scalable and sustainable.

beauty-management

Initially, how did people respond to VLCC and how is the reaction different now.

I had to be persistent and assertive to convince people about the value proposition of my business. It took a while to convince them that my venture had a scalable, sustainable business model. We worked on developing a unique business model for the company, one which is widely used today (especially in the hospitality industry), called infrastructure facility management. That was the turning point in the business. Finally, patience and hard work paid off.

 

From what age must we begin instilling the notions and importance of wellness in our children? Specifically, what lifestyle habits must we encourage/discourage? 

Wellness is not a luxury, it is a necessity. A woman is the role model for her children; if she does not know the importance of nutrition, improve her children’s eating habits and promote an active lifestyle, her children will grow up to have various health problems. Diet and exercise are equally important. But most importantly, people should be educated from childhood, because it’s all about habits. VLCC is a global knowledge brand for wellness.

 

VLCC has not only been involved in slimming but also transformation. In layman terms, what is the difference between the two? 

As an entrepreneur, the challenge during the initial stages was one of perception. People were familiar with beauty parlours but the idea of a Transformation Centre that provides a solution from head-to-toe was perceived as futuristic. At VLCC, we are into complete transformation of people rather than merely targeting slimming or beauty. Just exercising isn’t enough. For me, health equates to happiness, which is equal to being a confident person. And slimming or, rather, looking good boosts confidence.

 

One of VLCC’s biggest asset is the DNA Fit. How and why was this brought about? 

A study on weight management conducted by Stanford University found that people who eat and exercise according to their genetic predisposition tend to lose two-and-a-half times as much weight as compared to those who do not. So, while a low-fat diet might work for some people, others might benefit more by including fat in their diet but going slow on carbohydrates. This explains why two individuals might obtain vastly different results by following a particular diet or weight loss plan even if their body mass index, or BMI, metabolic rate, body composition, lifestyles and dietary habits are more or less similar. This is why individuals on genotype-appropriate diets lose more body weight compared to those on diets not matched to their genotype or on a traditional, one-size-fits-all model. On this premise, VLCC started offering ‘DNA Slim’, a weight loss solution based on the genetic analysis of an individual.

Currently, VLCC is about to launch the Thermage technique. This is brand new for the Bangladeshi market. We want to know how this non-invasive procedure would work.

Thermage is a non-invasive radiofrequency therapy that can address the look and feel of aging skin on many areas of your body. Thermage treatments are customised to your needs, and typically require minimal recovery time. It restores the broken collagen.

weight-loss

How long would it take for the procedure to work?  

The results appear only after two or three weeks; they are more permanent than other procedures. It is a great solution if you want your skin to look sleeker, smoother and younger, but can’t afford a lot of time away from work or your social life.

 

Why is this service going to be important in the long run in terms of a person’s health?

Aging affects us all the way we act, the way we feel, and definitely the way we look. But with advancements in skin care, you can have a say in the way aging affects your skin and maybe even get back to the way you looked not so long ago.

Thermage is a proven, unique radio frequency treatment that can help improve the appearance of sagging or loose skin, giving you a smoother, sleeker and younger look and feel. Thermage works in just one treatment with little down time and delivers a natural looking result. It helps one to look younger and more confident.

 

With something like Thermage, can there be any negative side-effects?

Cleared by the U.S. Food and Drug Administration (FDA), Thermage uses RF technology to stimulate the production of collagen and elastin in the dermis as well as to contour subcutaneous tissues. Side effects from Thermage are rare and short lived.

 

If a person is deemed obese, is weight the only factor considered into making this declaration?

We believe that Waist Height Ratio (WHtR) is a better public health screening tool of assessment than BMI. It is a simple metric which even the general population can use to keep track of their health. A Body Composition Analysis which indicates the ratio of fat mass vis-à-vis muscle mass is more important. At VLCC, we have a scientific approach to weight-loss, so our clients not only have fitter bodies, but are also healthier medically. Therefore, timely intervention by experts and sustained lifestyle modifications can bring you a disease-free body for a happy, stress-free life.

 

Often, a person regains the weight lost through various slimming programmes. How can one prevent that? 

Obesity is a lifestyle-related disease which concerns almost everyone, irrespective of age, gender or income group. Sedentary lifestyles, late nights, high intake of calorie-rich fast foods and poor eating habits that include eating late, coupled with a growing gadget addiction, which has led to a lack of physical activity, are the main reasons leading to relapse of obesity. At VLCC, we ensure that our team of nutritionists and fitness experts to work out with laser like precision the most appropriate diet and exercise regime to deliver the best solution for weight loss, fat reduction that help you to retain fitness levels.

 

What are VLCC’s future plans in Bangladesh? 

VLCC has lined up an ambitious expansion agenda for Bangladesh in line with our mission of making preventive healthcare and wellness accessible to all sections of local society.

Nearly one in five married women in Bangladesh is overweight and the occurrence is much higher in urban areas than rural ones. Obesity is also closely linked with diabetes and at present, one in every 11 people, or 8.3 percent of the adult population, is diabetic, putting Bangladesh at the fifth position in global ranking.

Bangladesh is a top priority country for us. In recent years, Bangladesh has been on a robust growth path. With a large middle-income group, the country represents a huge opportunity for beauty and wellness brands like VLCC to further expand its presence to reach a much larger customer base. VLCC will partake in some exciting ventures in Dhaka in the coming days to expand its operations in Bangladesh.

Given that the beauty and wellness sector has traditionally employed more women than men, focusing on skill development in this arena will also contribute in a big way to the cause of women empowerment.

 

After so many years in operation, how would you describe VLCC’s foray into the Bangladeshi market? Is it faring well?  

VLCC is proud to say that we have received overwhelming response from Bangladesh. Over the years, there has been an increasing number of people in Dhaka who want to look good, feel better or maintain a healthy lifestyle. This is great news because obesity is a rising problem everywhere, like an epidemic. So, it is a positive sign that people are starting to address their weight issues.